Kweichow Moutai Afifiga o Ava Malosi e Yi Huang and Pei Luo

O le mamanu Kweichow Moutai Afifiga o Ava Malosi e Yi Huang and Pei Luo o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2025

Kweichow Moutai Afifiga o Ava Malosi

na mamanuina e Yi Huang and Pei Luo

Tagata Fa'atau: Moutai Industrial Design Center

Manumalo o le A' Design Award Auro i le Vaega Afifi

182,591

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #170755

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Kweichow Moutai Afifiga o Ava Malosi

O le Kweichow Moutai o se mamanu afifiga mo se ava malosi Saina e faatauina atu i Iapani. O foliga o le fagu e faavae i luga o le fagu masani a Moutai ma ua faaaogaina ai lanu ma uiga o ipu omea Ru Kiln, lea na amata mai i le malo tautupu o Tang. O tusitusiga tusilima matagofie i luga o le afifiga e sau mai se solo a le tusisolo Iapani o le Perenise Nagaya, na tusia i le vaitaimi o le malo tautupu o Tang. O le fasifuaitau lava lea e tasi na aliali mai i luga o sapalai fesoasoani na auina atu mai Iapani i Wuhan, e faamanatu ai fefaatauaiga faaleaganuu ua leva i le va o atunuu e lua. O le fua o le afifiga e 77 i le 77 i le 173 milimita. O le mamanu e avea o se auala mo fefaatauaiga faaleaganuu.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Kweichow Moutai Afifiga o Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Kweichow Moutai Afifiga o Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Kweichow Moutai Afifiga o Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Fua & Fa'apipi'i: 77x77x173mm
Fa'ailoga: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Tekonolosi Gaosiga: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Lu'itau o le Mamanu: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Su'esu'ega: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Fa'aosofia: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Umi o le Poloketi: Renhuai city 24 July 2023 - 7 August 2023
Fa'agasologa o Galuega: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Sui o le 'Au: Design Director [Yi Huang]
Creative Director [Pei Luo]
Fa'aaloaloga o Ata: Moutai Industrial Design Center