Nunn Bush 3D Product Animation e Mateus Morgan

O le mamanu Nunn Bush 3D Product Animation e Mateus Morgan o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Ata Tifaga.

ArioAta Tifaga· 2023

Nunn Bush 3D Product Animation

na mamanuina e Mateus Morgan

Tagata Fa'atau: Morgan Studio

Manumalo o le A' Design Award Ario i le Vaega Ata Tifaga

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #150585

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Nunn Bush 3D Product Animation

O le poloketi na faia e faʻaalia ai foliga uma o le oloa i se auala malie e ala i le faʻamatalaga ae aunoa ma le ita. O le faʻamoemoe o le faʻaalia o le fausiaina o le seevae. O le musumusuga na oʻo mai i suʻesuʻega e uiga i elemene e mafai ona faʻatusalia le oloa, pei o le natura ma lanu uma ma lagona. O le seevae na faʻataʻitaʻiina i le faʻaaogaina o ata e fai ma faʻamatalaga ma faiga faʻataʻitaʻiga 3D luga. Mo faʻataʻitaʻiga, na faʻaaogaina e le au mamanu le polokalama C4D. O mea'ai uma na faia i le fa'aogaina o pa'u ma nisi pulumu photoshop. Na faʻaaogaina Vray mo le tuʻuina atu ma Houdini mo Faʻataʻitaʻiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Nunn Bush 3D Product Animation, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Nunn Bush 3D Product Animation e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Nunn Bush 3D Product Animation o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Fa'ailoga: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Tekonolosi Gaosiga: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Lu'itau o le Mamanu: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Su'esu'ega: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Fa'aosofia: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Umi o le Poloketi: 2 months
Fa'agasologa o Galuega: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Sui o le 'Au: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca