Gujinggong Alkoholna Pijača – avtor Cheng Tian Sheng

Delo Gujinggong Alkoholna Pijača avtorja Cheng Tian Sheng je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2020

Gujinggong Alkoholna Pijača

avtor/ica: Cheng Tian Sheng

Naročnik: Yuto

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #99904

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Barve

Dizajn

O dizajnu Gujinggong Alkoholna Pijača

Na embalaži so predstavljene kulturne zgodbe ljudi, vzorci pitja pitja pa so natančno narisani. Zmaj je na Kitajskem spoštovan in simbolizira trdoživost. Na sliki Zmaj pride ven piti. Ker ga vino privlači, lebdi okoli vinske steklenice in doda tradicionalne elemente, kot so Xiangyun, palača, gora in reka, kar potrjuje legendo o vinu Gujing tribute. Po odpiranju škatle bo plast papirnatega papirja z ilustracijami, da bo škatla po odprtju imela učinek celotnega zaslona.

Priznanje

O nagradi Zlata nagrada A' Design Award

Gujinggong Alkoholna Pijača je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Gujinggong Alkoholna Pijača se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Gujinggong Alkoholna Pijača ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Dimenzije in embalaža: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Oznake: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Proizvodna tehnologija: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Oblikovalski izziv: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Raziskave: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspiracija: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Trajanje projekta: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Potek delovanja: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Člani ekipe: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING