HuangRan Embalaža za vino – avtor Lynn Tsang

Delo HuangRan Embalaža za vino avtorja Lynn Tsang je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

HuangRan Embalaža za vino

avtor/ica: Lynn Tsang

Naročnik: Lynn Tsang

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

11,820

Potrjeni dobitnik nagrade

Preverite status nagrade za #98044

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu HuangRan Embalaža za vino

HuangRan je embalaža za serijo kitajskega riževega vina. Zasnova predstavlja štiri zaščitne bogove starodavne kitajske mitologije: Zelenega zmaja, Belega tigra, Vermilijonsko ptico in Črno kornjačo. Antropomorfna ilustracija je združena z elementi kitajske opere, kar likom podeli moderen, sodoben videz, namenjen privlačevanju mladih potrošnikov. Vsaka od štirih steklenic predstavlja enega boga, ti pa so odtisnjeni tudi znotraj darilne škatle, kjer zasedajo štiri smeri. Škatla ima zgornji in spodnji pokrov z izrezanimi odprtinami, ki ustvarjajo občutek globine.

Priznanje

O nagradi Bronasta nagrada A' Design Award

HuangRan Embalaža za vino je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od HuangRan Embalaža za vino se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. HuangRan Embalaža za vino sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimenzije in embalaža: The outer box:220mm x 160mm x 160mm
Oznake: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Proizvodna tehnologija: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Oblikovalski izziv: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Raziskave: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiracija: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Trajanje projekta: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Potek delovanja: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Člani ekipe: Design Director:Lynn Tsang
Designer:Sha Shen