Yum Rob Notranjost restavracije – avtor Zhidong Du

Delo Yum Rob Notranjost restavracije avtorja Zhidong Du je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2020

Yum Rob Notranjost restavracije

avtor/ica: Zhidong Du

Naročnik: MET Creative Brand

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Dizajn

O dizajnu Yum Rob Notranjost restavracije

Yum Rob je tematska pametna restavracija v mestu Hengshui. Notranjost obsega 450 kvadratnih metrov in sledi sodobnemu ter preprostemu slogu. Vhod uporablja krožni lok, povzet po podobi blagovne znamke robota, uokvirjen z zrcalnim nerjavečim jeklom. Zrcalne površine na treh straneh notranjega hodnika ustvarjajo poglobljen prehod. Barvni svetlobni trakovi in optična vlakna na stropu oblikujejo vizualno vzdušje. Čakalnica ima stopničaste sedeže, ki usmerjajo gibanje in sprejmejo več gostov. Panoramska projekcija dopolnjuje jedilno okolje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Yum Rob Notranjost restavracije je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Yum Rob Notranjost restavracije se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Yum Rob Notranjost restavracije je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimenzije in embalaža: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Oznake: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Proizvodna tehnologija: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Oblikovalski izziv: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Raziskave: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiracija: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Trajanje projekta: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Potek delovanja: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patenti: Copyrights belong to Zhidong Du, 2019.
Člani ekipe: Zhidong Du
Ailing Xu
Zasluge za slike: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.