Wilsons Primarna funkcija: Embalaža za pasjo hrano – avtor Gary Lawson

Delo Wilsons Primarna funkcija: Embalaža za pasjo hrano avtorja Gary Lawson je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Wilsons Primarna funkcija: Embalaža za pasjo hrano

avtor/ica: Gary Lawson

Naročnik: Lawson Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Barve

Dizajn

O dizajnu Wilsons Primarna funkcija: Embalaža za pasjo hrano

Besedilo knjige: Wilsons je embalažna zasnova za hladno stiskano pasjo hrano. Ponudba zajema tri izdelke, vsak na voljo v vrečkah po 2,5 kg in 10 kg. Ilustracije pokrajin britanskih otokov ovijajo vsako vrečko, pri čemer ima vsak izdelek svoje ime in barvno paleto. Vrečke so tiskane v CMYK tehniki s fleksotiskom z vodnimi barvami preko podlage bele barve, nato pa dokončane s prozornim zaščitnim lakom. Lahke folijske vrečke z zadrgo za ponovno zapiranje nadomeščajo težke papirnate vreče, ohranjajo hrano dlje časa svežo in pripomorejo k zmanjšanju odpadkov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Wilsons Primarna funkcija: Embalaža za pasjo hrano je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Wilsons Primarna funkcija: Embalaža za pasjo hrano se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Wilsons Primarna funkcija: Embalaža za pasjo hrano sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Dimenzije in embalaža: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Oznake: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Proizvodna tehnologija: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Oblikovalski izziv: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Raziskave: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inspiracija: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Trajanje projekta: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Potek delovanja: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Zasluge za slike: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson