Darin Embalaža Za Korejsko Zdravo Hrano – avtor Heesoo Son and Seoyeon Yoon

Delo Darin Embalaža Za Korejsko Zdravo Hrano avtorja Heesoo Son and Seoyeon Yoon je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Darin Embalaža Za Korejsko Zdravo Hrano

avtor/ica: Heesoo Son and Seoyeon Yoon

Naročnik: Darin

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #92688

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Barve

Dizajn

O dizajnu Darin Embalaža Za Korejsko Zdravo Hrano

Darin je zasnovan tako, da osvobaja sodobne ljudi od nenaklonjenosti tradicionalnim korejskim prehrambenim izdelkom v družbi utrujenosti in odlikuje preprosto, grafično jasnost pri dostavi paketov po občutku sodobnih ljudi, za razliko od neoblikovanih podob, ki jih uporabljajo tradicionalne korejske trgovine z zdravo hrano . Vsi modeli so narejeni iz motivov krvnega obtoka, ki prikazujejo cilj, kako utrujenim 20-im in 30-imam let zagotoviti življenjsko moč in zdravje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Darin Embalaža Za Korejsko Zdravo Hrano je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Darin Embalaža Za Korejsko Zdravo Hrano se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Darin Embalaža Za Korejsko Zdravo Hrano je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimenzije in embalaža: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Oznake: package design, korea, graphic design, pattern, healthcare, branding
Proizvodna tehnologija: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Oblikovalski izziv: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Raziskave: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiracija: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Trajanje projekta: The project started in September 2018 in Korea and finished in November 2018
Potek delovanja: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Člani ekipe: Heesoo Son
Seoyeon Yoon
Zasluge za slike: Heesoo Son and Seoyeon Yoon