Love&wash Osnovna funkcija: Embalaža – avtor Alexander Cherkasov

Delo Love&wash Osnovna funkcija: Embalaža avtorja Alexander Cherkasov je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Love&wash Osnovna funkcija: Embalaža

avtor/ica: Alexander Cherkasov

Naročnik: Love&wash

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #92436

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Love&wash Osnovna funkcija: Embalaža

Love&wash je oblikovanje embalaže za paleto pralnih izdelkov, vključno s pralnimi praški, pralnim gelom, kapsulami in odstranjevalcem madežev. Zasnova izraža skrb skozi preprosto metaforo oblačil, ki se objemajo. Na etiketi praška za barvne tkanine se objameta oranžna majica in kavbojska srajca. Črke logotipa so stisnjene skupaj, da ponovijo isto idejo. Barve ozadja ločujejo izdelke, medtem ko modra tipografija nakazuje svežino in čistost. Embalaža je izdelana iz kartona in plastike, načrtovana pa je uporaba biološko razgradljivih materialov.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Love&wash Osnovna funkcija: Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Love&wash Osnovna funkcija: Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Love&wash Osnovna funkcija: Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimenzije in embalaža: This packaging is planned to be based on biodegradable materials.
Oznake: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Proizvodna tehnologija: This packages are made of the following materials: cardboard, plastic.
Oblikovalski izziv: It was necessary to stick to one main idea and filter out all unnecessary options.
Raziskave: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiracija: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Trajanje projekta: The project was prepared for several month at the beginning of 2019 in Moscow
Potek delovanja: Consumers will feel love and care in this concept.
Člani ekipe: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin