Yo,verde Oljčno Olje – avtor Antonio Cuenca

Delo Yo,verde Oljčno Olje avtorja Antonio Cuenca je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Yo,verde Oljčno Olje

avtor/ica: Antonio Cuenca

Naročnik: Yo, Verde

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #91926

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Barve

Dizajn

O dizajnu Yo,verde Oljčno Olje

Vadba za sintezo tega dizajna, ki jo navdihujejo klasični kozarci s sirupom. Ime je oznaka izdelka, ki upravičuje zeleno barvo olja v notranjosti. Na sprednji strani je logotip izdelan iz farmacevtskega križa, ki tvori pikselično srce. Trezen in brezskrben dizajn, ki uporablja sporočilo, povezano z zdravjem in njegovo vsebino.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Yo,verde Oljčno Olje je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Yo,verde Oljčno Olje se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Yo,verde Oljčno Olje sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimenzije in embalaža: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Oznake: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Proizvodna tehnologija: Glass. This bottle is painted in white, and printed in two colours.
Oblikovalski izziv: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiracija: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Trajanje projekta: The project started in November 2016 and finished in February 2017 in Úbeda.
Potek delovanja: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Zasluge za slike: Fotógrafo: Balta fotografo