Mi Band 3 Embalaža za športno zapestnico – avtor Xiaomi

Delo Mi Band 3 Embalaža za športno zapestnico avtorja Xiaomi je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Mi Band 3 Embalaža za športno zapestnico

avtor/ica: Xiaomi

Naročnik: Xiaomi

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

26,001

Potrjeni dobitnik nagrade

Preverite status nagrade za #90017

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Mi Band 3 Embalaža za športno zapestnico

Mi Band 3 je zasnova embalaže za športno zapestnico. Embalaža uporablja preprosto številko 3 kot glavno vizualno točko, obdano z vzorcem, ki ga navdihuje atletska steza. Vzorec se razteza čez celotno škatlo in s preprostimi linijami izraža gibanje športa. Škatla je izsekana in prepognjena iz papirja ter meri 108 milimetrov v višino, 75 milimetrov v dolžino in 32 milimetrov v širino. Različne barve označujejo različne različice. Serija ohranja enotno zasnovo, da ostane vidna na prodajnih policah.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mi Band 3 Embalaža za športno zapestnico je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mi Band 3 Embalaža za športno zapestnico se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mi Band 3 Embalaža za športno zapestnico je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimenzije in embalaža: dimension
height 108, Length 75, width 32mm
Oznake: Sport, band, electronic, packaging, colorful
Proizvodna tehnologija: material: Paper
Structure: paper die cut and fold to box.
Oblikovalski izziv: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Raziskave: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiracija: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Trajanje projekta: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Potek delovanja: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patenti: Copyrights belong to Xiaomi Inc, 2019
Člani ekipe: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Zasluge za slike: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge