Beautiful Life Embalaža za naftalin – avtor Pica Packaging Design Lab

Delo Beautiful Life Embalaža za naftalin avtorja Pica Packaging Design Lab je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Beautiful Life Embalaža za naftalin

avtor/ica: Pica Packaging Design Lab

Naročnik: Beijing Lvsan Chemistry Co.Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Beautiful Life Embalaža za naftalin

Beautiful Life je oblikovanje embalaže za naftalin, ki se prodaja na Kitajskem. Embalaža za naftalin je strogo regulirana, zato je večina izdelkov na trgu videti podobnih. Beautiful Life uporablja kaligrafski logotip, cvetove breskve in figuro, izrisano po vzoru starodavnega kitajskega slikarstva. Odpiralno okence ima obliko netopirja, tradicionalnega simbola blagoslova. Pločevinasta škatlica je natisnjena v osmih barvah, kartonska škatla pa je rezljana in pozlačena. Pločevinasta škatlica zadrži vonj in jo je mogoče shraniti ter ponovno uporabiti. Skrit notranji pokrov onemogoča, da bi jo otroci zlahka odprli.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Beautiful Life Embalaža za naftalin je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Beautiful Life Embalaža za naftalin se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Beautiful Life Embalaža za naftalin sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimenzije in embalaža: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Oznake: Packaging, China, Culture, Daily chemicals, Household, Mothball
Proizvodna tehnologija: 8-color tinplate printing
Carving on paper
Gilding over paper
Oblikovalski izziv: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Raziskave: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiracija: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Trajanje projekta: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Potek delovanja: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Člani ekipe: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Zasluge za slike: Shuwei Qi and Rijiang Wang, 2019.