Mi Sports Bluetooth Headset Mini Embalaža za slušalke – avtor Xiaomi

Delo Mi Sports Bluetooth Headset Mini Embalaža za slušalke avtorja Xiaomi je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2020

Mi Sports Bluetooth Headset Mini Embalaža za slušalke

avtor/ica: Xiaomi

Naročnik: Xiaomi

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #89167

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Dizajn

O dizajnu Mi Sports Bluetooth Headset Mini Embalaža za slušalke

Mi Sports Bluetooth Headset Mini je embalaža, zasnovana za športne Bluetooth slušalke. Sprednja stran embalaže prikazuje le ušesni deli in upravljalnik, medtem ko kabel ostane skrit. PET vložek v notranjosti drži slušalke na mestu, papirnati ovoj pa tvori zunanjo lupino. Od daleč se ušesna dela zdita kot oči, upravljalnik pa kot usta. Dodane barve in natisnjeni detajli spremenijo vsako embalažo v obraz emojija z drugačnim izrazom. Namen zasnove je pritegniti mlade kupce ob nizkih proizvodnih stroških.

Priznanje

O nagradi Železna nagrada A' Design Award

Mi Sports Bluetooth Headset Mini Embalaža za slušalke je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Mi Sports Bluetooth Headset Mini Embalaža za slušalke se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Mi Sports Bluetooth Headset Mini Embalaža za slušalke zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimenzije in embalaža: dimension height 79mm, Length 110mm, width 28mm
Oznake: Handset, electronic, emoji, packaging, colorful
Proizvodna tehnologija: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Oblikovalski izziv: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Raziskave: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiracija: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Trajanje projekta: The project started in April 2018 and finished in April 2019 in Beijing, China
Potek delovanja: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patenti: Copyrights belong to Xiaomi, 2019
Člani ekipe: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Zasluge za slike: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge