Happy Ginger Ale Primarna funkcija: Embalaža za pijačo – avtor Wen Liu and Jiayi Sun

Delo Happy Ginger Ale Primarna funkcija: Embalaža za pijačo avtorja Wen Liu and Jiayi Sun je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Happy Ginger Ale Primarna funkcija: Embalaža za pijačo

avtor/ica: Wen Liu and Jiayi Sun

Naročnik: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

29,817

Potrjeni dobitnik nagrade

Preverite status nagrade za #88703

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Happy Ginger Ale Primarna funkcija: Embalaža za pijačo

Happy Ginger Ale je oblikovanje embalaže za ingverjevo pijačo, ki se prodaja v aluminijastih pločevinkah. Vsaka pločevinka meri 115 milimetrov v dolžino, 66 milimetrov v širino in 66 milimetrov v višino. Osrednji vizualni element je ročno narisana ilustracija štirih likov z imeni Ginger Man, Ginger Lady, Ginger Grandma in Ginger Kid. Štiri figure predstavljajo moške, ženske, starejše ljudi in otroke. Vsak lik drži pločevinko in kaže zadovoljen izraz. Preprost in živahen slog želi vzpostaviti čustveno povezavo ter povabiti potrošnike, da okusijo ingverjev okus.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Happy Ginger Ale Primarna funkcija: Embalaža za pijačo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Happy Ginger Ale Primarna funkcija: Embalaža za pijačo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Happy Ginger Ale Primarna funkcija: Embalaža za pijačo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimenzije in embalaža: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Oznake: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Proizvodna tehnologija: The design material is made of aluminum can.
Oblikovalski izziv: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Raziskave: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiracija: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Trajanje projekta: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Potek delovanja: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Člani ekipe: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Zasluge za slike: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018