East Side Italijansko Craft Pivo – avtor Roberto Terrinoni

Delo East Side Italijansko Craft Pivo avtorja Roberto Terrinoni je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

East Side Italijansko Craft Pivo

avtor/ica: Roberto Terrinoni

Naročnik: Roberto Terrinoni

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #88185

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Barve

Dizajn

O dizajnu East Side Italijansko Craft Pivo

Obrtno pivo v majhnem mestu v osrednji Italiji, vsako pivo ima svojo zgodbo, vsaka zgodba je povedana na svoji etiketi. Tehnika kolaža je poleg tega, da je elegantna in vsestranska, vstaviti nekaj vizualnih elementov, ki poudarjajo identiteto izdelka, na primer navedbe pomena imena, tipologijo piva in njegove sestavine. Dizajn logotipa, ki predstavlja celostno podobo, temelji na preprosti obliki. Ta oblika je bila reproducirana na matričnih listih in na sistemu simbolov vsakega posameznega piva s pomočjo prilagoditve, ki je barvita in heraldična.

Priznanje

O nagradi Bronasta nagrada A' Design Award

East Side Italijansko Craft Pivo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od East Side Italijansko Craft Pivo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. East Side Italijansko Craft Pivo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimenzije in embalaža: 8,5x9 cm
Oznake: beer, collage, packaging, label, italy,
Proizvodna tehnologija: Paper, off-set print, screen printing polishing
Oblikovalski izziv: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Raziskave: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiracija: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Trajanje projekta: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Potek delovanja: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Zasluge za slike: video by east side brewing