Huge Love Pakirna Škatla – avtor Yufeng Li and Xuan Zhang

Delo Huge Love Pakirna Škatla avtorja Yufeng Li and Xuan Zhang je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2020

Huge Love Pakirna Škatla

avtor/ica: Yufeng Li and Xuan Zhang

Naročnik: Huge Love

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #86630

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Huge Love Pakirna Škatla

Dizajn embalaže mora biti v skladu z estetskim slogom mladih. Kaj mlade zanima? Prizadevajo si za zabaven življenjski slog in obožujejo preprosto estetiko. Hkrati sledite individualnosti in si drznite poskušati sprejemati nove stvari. Zato dizajn krši prvotni stil pakiranja v industriji higienskih vložkov, ki je bolj jedrnat in zanimiv.

Priznanje

O nagradi Železna nagrada A' Design Award

Huge Love Pakirna Škatla je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Huge Love Pakirna Škatla se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Huge Love Pakirna Škatla zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimenzije in embalaža: Width 75mm x Depth 32mm x Height 80mm
Oznake: Love, Packaging, Fashion, Daily use, Life
Proizvodna tehnologija: Requires special printing paper and process support, using the right die.
Oblikovalski izziv: A large number of market research and data analysis. Printing technology is combined with production cost control.
Raziskave: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiracija: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Trajanje projekta: The project started in Shenzhen in November 2018 and completed in March 2019.
Potek delovanja: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Člani ekipe: Li Yufeng
Zhang Xuan