The Sands Wine Labels Vinske Etikete – avtor Giovanni Murgia

Delo The Sands Wine Labels Vinske Etikete avtorja Giovanni Murgia je izjemno cenjeni dobitnik prestižne nagrade 2018 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2018

The Sands Wine Labels Vinske Etikete

avtor/ica: Giovanni Murgia

Naročnik: Cantina Li Duni

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #67776

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu The Sands Wine Labels Vinske Etikete

Za uresničitev zasnove teh etiket so bile izvedene raziskave tiskarskih tehnik, materialov in grafičnih odločitev, ki lahko predstavljajo vrednote podjetja, zgodovino in ozemlje, na katerem se ta vina rodijo. Koncept teh oznak izhaja iz značilnosti vin: peska. V resnici trte rastejo na morskem pesku le malo oddaljeno od obale. Ta koncept je narejen s tehniko vdelanega tiska, da bi se lotil oblikovanja na pesku zenskih vrtov. Tri etikete skupaj sestavljajo zasnovo, ki predstavlja poslanstvo vinarstva.

Priznanje

O nagradi Železna nagrada A' Design Award

The Sands Wine Labels Vinske Etikete je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od The Sands Wine Labels Vinske Etikete se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si The Sands Wine Labels Vinske Etikete zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimenzije in embalaža: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Oznake: wine, label, packaging, wine label design
Proizvodna tehnologija: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Oblikovalski izziv: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Raziskave: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiracija: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Trajanje projekta: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Potek delovanja: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patenti: No copyrights on this project
Člani ekipe: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Zasluge za slike: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver