Lithuanian Vodka Gold Oblikovanje embalaže za vodko – avtor Studija Creata

Delo Lithuanian Vodka Gold Oblikovanje embalaže za vodko avtorja Studija Creata je izjemno cenjeni dobitnik prestižne nagrade 2015 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2015

Lithuanian Vodka Gold Oblikovanje embalaže za vodko

avtor/ica: Studija Creata

Naročnik: Stumbras

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Lithuanian Vodka Gold Oblikovanje embalaže za vodko

Čistoča in bistrost sta glavni lastnosti, ki odražajo kakovost vodke. To je bilo treba poudariti pri prenovi blagovne znamke Lithuanian Vodka Gold – vodilne blagovne znamke vodke v Litvi. Hkrati so bili uvedeni elementi nacionalne identitete – ime Lithuanian Vodka samo je zahtevalo to izbiro. Pristni etnični motivi so bili preoblikovani v sodobno, preprosto kompozicijo. Ko je bila masivnost stare etikete odpravljena in nadomeščena z lahkotno, perforirano dekoracijo, je zlato začelo sijati na veliko bolj eleganten način.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Lithuanian Vodka Gold Oblikovanje embalaže za vodko je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Lithuanian Vodka Gold Oblikovanje embalaže za vodko se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Lithuanian Vodka Gold Oblikovanje embalaže za vodko sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimenzije in embalaža: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Oznake: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Proizvodna tehnologija: Glass bottle, transparent label and flexographic print.
Oblikovalski izziv: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Raziskave: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiracija: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Trajanje projekta: "Lithuanian vodka Gold" was updated in 2014.
Potek delovanja: Pure and clear label design communicates the same properties of the product.
Člani ekipe: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Zasluge za slike: Edgaras Marozas