Fortune Express Embalaža za baijiu – avtor Yao Wu

Delo Fortune Express Embalaža za baijiu avtorja Yao Wu je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Fortune Express Embalaža za baijiu

avtor/ica: Yao Wu

Naročnik: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

7,184

Potrjeni dobitnik nagrade

Preverite status nagrade za #182337

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Fortune Express Embalaža za baijiu

Fortune Express je embalažna zasnova za baijiu. Škatla z dvokapno streho meri 280 x 150 x 230 milimetrov in se odpira s spodnje strani. Ob dvigu vsakega notranjega zavihka se razkrije pet steklenic, pri čemer vsaka steklenica prikazuje drugega boga bogastva v barvi enega od petih elementov. Pod steklenicami je pet plišastih presenečenj (blind box), ki jih odpremo s trganjem in razkrijemo majhne stilizirane figurice. Zunanja škatla je dodelana s folijskim tiskom, etikete pa so digitalno natisnjene. Plišaste lutke so izdelane iz mehkih poliestrskih vlaken z vezenimi detajli.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Fortune Express Embalaža za baijiu je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Fortune Express Embalaža za baijiu se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Fortune Express Embalaža za baijiu sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Dimenzije in embalaža: Length 280mm x Width 150mm x Height 230mm
Oznake: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Proizvodna tehnologija: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Oblikovalski izziv: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Raziskave: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspiracija: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Trajanje projekta: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Potek delovanja: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patenti: /
Člani ekipe: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
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