Mountain River and Sage Darilna embalaža za baijiu – avtor Yao Wu

Delo Mountain River and Sage Darilna embalaža za baijiu avtorja Yao Wu je izjemno cenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2026

Mountain River and Sage Darilna embalaža za baijiu

avtor/ica: Yao Wu

Naročnik: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Mountain River and Sage Darilna embalaža za baijiu

Mountain River and Sage je oblikovanje darilne embalaže za baijiu, kitajsko žgano pijačo. Zunanji ovitek je izdelan iz mat belega umetniškega papirja z minimalističnim vzorcem, vtisnjenim z bronasto folijo. V notranjosti se škatla v slogu kodeksa iz predelanega lesa s hrastovim furnirjem odpira kot knjiga. Notranji pokrov se razpre v panoramsko ilustracijo gore Tai in Rumene reke, natisnjeno na teksturiranem papirju, ki uokvirja tri steklenice in certifikat. Oblikovanje črpa navdih iz kulturne geografije province Šandong. Minimalističen in sodoben pristop nadomešča retro slog, ki je pogost pri embalaži žganih pijač.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mountain River and Sage Darilna embalaža za baijiu je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mountain River and Sage Darilna embalaža za baijiu se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mountain River and Sage Darilna embalaža za baijiu je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimenzije in embalaža: Length 300mm x Width 240mm x Height 190mm
Oznake: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Proizvodna tehnologija: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Oblikovalski izziv: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Raziskave: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiracija: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Trajanje projekta: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Potek delovanja: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patenti: /
Člani ekipe: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
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