Songfengruo Ancient Tree Embalaža za črni čaj – avtor Jiayi Lu and Yang Xu

Delo Songfengruo Ancient Tree Embalaža za črni čaj avtorja Jiayi Lu and Yang Xu je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Songfengruo Ancient Tree Embalaža za črni čaj

avtor/ica: Jiayi Lu and Yang Xu

Naročnik: Songfengruo

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #182088

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Songfengruo Ancient Tree Embalaža za črni čaj

Songfengruo Ancient Tree je darilna škatla, oblikovana za vrhunski črni čaj. Zunanja škatla meri 240 mm x 60 mm x 240 mm in vsebuje tri majhne predalčke, vsak velikosti 65 mm x 40 mm x 150 mm. Za blagovno znamko je bil ustvarjen simbol borove iglice, ki se kot ponavljajoč vzorec razteza po predalčkih. Brezbarvni reliefni tisk daje ravnemu papirju globino. Skrbno razporejeni predalčki spominjajo na kitajski zložljivi paravan. Temno rjavi toni ter papir z vlakni in teksturo čaja izražajo prizadevanje blagovne znamke za naravo, zdravje in kakovost.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Songfengruo Ancient Tree Embalaža za črni čaj je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Songfengruo Ancient Tree Embalaža za črni čaj se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Songfengruo Ancient Tree Embalaža za črni čaj sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimenzije in embalaža: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Oznake: Branding, Packaging, Tea
Proizvodna tehnologija: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Oblikovalski izziv: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Raziskave: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiracija: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Trajanje projekta: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Potek delovanja: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patenti: Copyrights belong to Songfengruo, 2025.
Člani ekipe: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Zasluge za slike: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.