Ankodoki Sladka fižolova želatina – avtor Fumiko Okazeri

Delo Ankodoki Sladka fižolova želatina avtorja Fumiko Okazeri je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Ankodoki Sladka fižolova želatina

avtor/ica: Fumiko Okazeri

Naročnik: KINOSHITASEIAN Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

8,052

Potrjeni dobitnik nagrade

Preverite status nagrade za #176283

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Ankodoki Sladka fižolova želatina

Ta embalaža je bila ustvarjena za linijo yokana, ki jo je lansiral ugleden japonski proizvajalec fižolove paste z dolgo tradicijo. Ob ohranjanju tradicionalne vrednosti yokana se odmika od običajnega težkega sloga embalaže. Nostalgičen, a vendar sproščen dizajn prinaša toplino in dostopnost ter se popolnoma ujema z organskim in preprostim okusom sladic. Dobrodošla je celo med tistimi, ki ne poznajo wagashija, ter je bila deležna visokih pohval in prejela številne nagrade tako na Japonskem kot v tujini.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Ankodoki Sladka fižolova želatina je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ankodoki Sladka fižolova želatina se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ankodoki Sladka fižolova želatina sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimenzije in embalaža: Width 30 mm x Depth 18 mm x Height 82 mm
Oznake: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Proizvodna tehnologija: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Oblikovalski izziv: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Raziskave: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiracija: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Trajanje projekta: This private label store opened on May 30, 2024.
Potek delovanja: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.