Dukang Soullink Embalaža za žgane pijače – avtor Wei Li

Delo Dukang Soullink Embalaža za žgane pijače avtorja Wei Li je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Dukang Soullink Embalaža za žgane pijače

avtor/ica: Wei Li

Naročnik: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #174343

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Dukang Soullink Embalaža za žgane pijače

Dukang Soullink je oblikovanje embalaže za darilni set žgane pijače z dvema steklenicama. Set vsebuje 580 mililitrov pijače Baijiu v dveh steklenicah po 322 in 258 mililitrov, z vsebnostjo alkohola 52 odstotkov. Darilna škatla meri 125 krat 96 krat 160 milimetrov. V steklenici s kristalno teksturo so vgravirani valovi zvočnih valov, obe steklenici pa skupaj tvorita en celovit vzorec, ko sta postavljeni druga ob drugi. Silikonske blazinice v notranjosti škatle blažijo udarce. Oblikovanje prevaja temo tesnega prijateljstva v vizualni jezik družabnega pitja in obdarovanja.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Dukang Soullink Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Dukang Soullink Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Dukang Soullink Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Dimenzije in embalaža: Width 125mm x Depth 96mm x Height 160mm
Oznake: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Proizvodna tehnologija: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Oblikovalski izziv: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Raziskave: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspiracija: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Trajanje projekta: 2025-07-01
Potek delovanja: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Člani ekipe: Liu Xinhui, Dong Jinghong, Li Wei