Wuliangye Yuandingjinsheng Embalaža za žgane pijače – avtor Sinong Wu

Delo Wuliangye Yuandingjinsheng Embalaža za žgane pijače avtorja Sinong Wu je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Wuliangye Yuandingjinsheng Embalaža za žgane pijače

avtor/ica: Sinong Wu

Naročnik: Sinong Creative

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #174018

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Wuliangye Yuandingjinsheng Embalaža za žgane pijače

Wuliangye Yuandingjinsheng je oblikovanje embalaže za kitajsko žgano pijačo baijiu, ki se streže na poročnih slavjih. Škatla se odpira z izvlečnim mehanizmom, tako da se zdi, da se pandi, narisani v slogu tušnega slikarstva, objemata. Šest ilustriranih obdobij skupnega življenja je povezanih s koraki odpiranja embalaže. Oblika steklenice temelji na bambusu, pokrovček pa sledi obliki tradicionalne vezene krogle. Embalaža je izdelana iz reciklabilnega materiala iz celuloze. Spiralno grlo steklenice omogoča ponovno uporabo steklenice kot skodelice ali vaze.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Wuliangye Yuandingjinsheng Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Wuliangye Yuandingjinsheng Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Wuliangye Yuandingjinsheng Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimenzije in embalaža: 255mmX120mmX100mm
Oznake: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Proizvodna tehnologija: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Oblikovalski izziv: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Raziskave: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiracija: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Trajanje projekta: Complete the design in Chengdu, China in the first quarter of 2025.
Potek delovanja: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patenti: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Člani ekipe: Sinong Wu
Zasluge za slike: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.