Congtai Huofenzi Embalaža za baijiu – avtor Wen Liu

Delo Congtai Huofenzi Embalaža za baijiu avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2026 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2026

Congtai Huofenzi Embalaža za baijiu

avtor/ica: Wen Liu

Naročnik: Shenzhen Oracle Creative Design Co.,Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #173414

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Congtai Huofenzi Embalaža za baijiu

Congtai Huofenzi je embalažno oblikovanje za kitajsko žgano pijačo baijiu, namenjeno mladim potrošnikom. Vizualni koncept temelji na gibanju vode in aktivni naravi molekul žgane pijače, izraženi skozi osrednji motiv, imenovan Oko vitalnosti. Steklenica nosi dinamično reliefno teksturo in emblem blagovne znamke, vdelan v smolno ploščico. Oblikovana vdolbina na sredini steklenice omogoča udoben oprijem. Zunanja škatla je ovita v papir z lesnim vzorcem, medtem ko plasti posebnih papirjev tvorijo tekoč vzorec, ki spominja na gore in reke.

Priznanje

O nagradi Zlata nagrada A' Design Award

Congtai Huofenzi Embalaža za baijiu je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Congtai Huofenzi Embalaža za baijiu se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Congtai Huofenzi Embalaža za baijiu ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimenzije in embalaža: 215mm*125mm*H280mm
Oznake: Natural, Vibrant
Proizvodna tehnologija: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Oblikovalski izziv: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Raziskave: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiracija: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Trajanje projekta: March 2024, Shenzhen, China
Potek delovanja: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Člani ekipe: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li