Delo 1045 Coffee Beans Embalaža avtorja Natalya Bilousova je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.
BronastaEmbalaža· 2025
1045 Coffee Beans Embalaža
avtor/ica: Natalya Bilousova
Naročnik: 1045 Coffee
Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža
Potrjeni dobitnik nagrade
Preverite status nagrade za #172358Dizajn
O dizajnu 1045 Coffee Beans Embalaža
Oblikovanje embalaže 1045 Coffee zajema nadmorsko višino mesta Calgary z logotipom v obliki diamanta in izrazitimi številkami 1045, ki simbolizirajo ikonično gorsko pokrajino mesta. Perspektivne črte evocirajo gorske sence in kavna polja ter se izogibajo tradicionalni gorski podobi. Barvna paleta, navdihnjena z odtenki kave, uporablja temnejše tone za espresso in svetlejše za filter mešanice. Tradicionalne črne kavne vrečke in vrhunske nalepke združujejo funkcionalnost in eleganco, zagotavljajo prepoznavnost ter odražajo predanost blagovne znamke kakovosti in obrtništvu.
Priznanje
O nagradi Bronasta nagrada A' Design Award
1045 Coffee Beans Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od 1045 Coffee Beans Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. 1045 Coffee Beans Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
- Dimenzije in embalaža
- Label size 110 x 160 mm, coffee bag 135 x 260 mm
- Oznake
- packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
- Proizvodna tehnologija
- The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
- Oblikovalski izziv
- The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
- Raziskave
- The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
- Inspiracija
- The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
- Trajanje projekta
- Calgary, Canada, the project began in May and ended in August, 2024
- Potek delovanja
- The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
- Člani ekipe
- Natalya Bilousova
- Zasluge za slike
- Natalya Bilousova, 2025
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