Parsirang Proizvajalec jajc – avtor Mohsen Koofiani

Delo Parsirang Proizvajalec jajc avtorja Mohsen Koofiani je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Parsirang Proizvajalec jajc

avtor/ica: Mohsen Koofiani

Naročnik: Parsirang Eggs

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Parsirang Proizvajalec jajc

V oblikovalskem studiu je oblikovalec želel ustvariti embalažo z močno identiteto. Skiciral je kokoš z ruto, da bi vzbudil podeželsko, svežo vzdušje. Rumena barva je simbolizirala rumenjake in jutranjo toplino, medtem ko je rdeča dodala energijo in avtentičnost. Tipografija je bila krepka in jasna, kar je zagotavljalo hitro posredovanje sporočila. Po urah izpopolnjevanja končna zasnova ni bila le embalaža; pripovedovala je zgodbo o podeželski kmetiji in svežih jajcih ter strankam posredovala zaupanje in kakovost.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Parsirang Proizvajalec jajc je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Parsirang Proizvajalec jajc se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Parsirang Proizvajalec jajc sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimenzije in embalaža: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Oznake: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Proizvodna tehnologija: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Oblikovalski izziv: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Raziskave: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiracija: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Trajanje projekta: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Potek delovanja: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Zasluge za slike: Creator, Illustration and Design: Mohsen Koofiani