Montigo Experience Store Trgovinsko oblikovanje – avtor Chong Hean Teo

Delo Montigo Experience Store Trgovinsko oblikovanje avtorja Chong Hean Teo je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ŽeleznaInterier· 2025

Montigo Experience Store Trgovinsko oblikovanje

avtor/ica: Chong Hean Teo

Naročnik: Montigo

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #170408

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Dizajn

O dizajnu Montigo Experience Store Trgovinsko oblikovanje

Montigo's Hydration Haven na novo opredeljuje ekološko ozaveščeno maloprodajo s krivočrtno, imersivno trgovino v singapurskem Ion Orchard. Z dinamično ukrivljeno videosteno v središču zasnova nadomešča enkratne plakate s prilagodljivo digitalno vsebino ter drastično zmanjšuje materialne odpadke in ogljični odtis. Interaktivne postaje za lasersko graviranje in živahno barvno vzdušje vabijo stranke k ustvarjanju personaliziranih termičnih steklenic. Združuje kinetično privlačnost s personalizacijo.

Priznanje

O nagradi Železna nagrada A' Design Award

Montigo Experience Store Trgovinsko oblikovanje je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Montigo Experience Store Trgovinsko oblikovanje se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Montigo Experience Store Trgovinsko oblikovanje zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Dimenzije in embalaža: 6872mm x 6172mm x 4050mm
approximately 452sqft
Oznake: Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Proizvodna tehnologija: the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Oblikovalski izziv: Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Raziskave: The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Inspiracija: The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Trajanje projekta: The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Potek delovanja: The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Patenti: All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Člani ekipe: Teo Chong Hean(Mason)
Zasluge za slike: Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.