Delo Abra Mode Primarna funkcija: Embalaža za nogavice avtorja Sajad Izadi je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.
ŽeleznaEmbalaža· 2025
Abra Mode Primarna funkcija: Embalaža za nogavice
avtor/ica: Sajad Izadi
Naročnik: Abra Mode
Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža
Potrjeni dobitnik nagrade
Preverite status nagrade za #170028Dizajn
O dizajnu Abra Mode Primarna funkcija: Embalaža za nogavice
Besedilo knjige: Abra Mode je embalažna škatla za nogavice. Škatla je izdelana iz kartona v kremnih in zlatih tonih, izbranih tako, da izžarevajo mirnost, mehkobo in razkošje. Okno v obliki prekrižane ženske noge je izrezano s kalupom in razkriva blago, prikazujoč njegovo teksturo, gostoto in barvo. Okno odpravlja potrebo po tiskanju nove škatle za vsako barvo ali vzorec. Premaz je na vodni osnovi, mat in reciklabilen, ter preprečuje odtise prstov na površini. Škatla meri 138 mm v širino, 25 mm v globino in 240 mm v višino. Zaprta oblika ščiti izdelek pred prahom in ravnanjem v trgovinah.
Priznanje
O nagradi Železna nagrada A' Design Award
Abra Mode Primarna funkcija: Embalaža za nogavice je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Abra Mode Primarna funkcija: Embalaža za nogavice se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Abra Mode Primarna funkcija: Embalaža za nogavice zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand. - Dimenzije in embalaža
- Width:138mm Depth:25mm Height:240mm
- Oznake
- Fashion, Packaging design, Pantyhose, Design, Graphic Design
- Proizvodna tehnologija
- In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched. - Oblikovalski izziv
- The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well. - Raziskave
- The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
- Inspiracija
- All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box. - Trajanje projekta
- The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
- Potek delovanja
- This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt. - Člani ekipe
- Graphic Designer:Sajad Izadi
- Zasluge za slike
- Graphic Designer:Sajad Izadi
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