Romance Syrup – avtor Mohammadreza Eslamparast

Delo Romance Syrup avtorja Mohammadreza Eslamparast je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

Romance Syrup

avtor/ica: Mohammadreza Eslamparast

Naročnik: Romance

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

23,941

Potrjeni dobitnik nagrade

Preverite status nagrade za #169819

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Dizajn

O dizajnu Romance Syrup

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Romance Syrup je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Romance Syrup se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Romance Syrup je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: These products are used in parties and cafes, so it is used colorful forms to feel happiness and liveliness. To make them different they are designed with modern illustration technique.
The style is cubist and 2D vector illustration. Because most designs of this kind of products use real fruits it is decided to make them illustration.
Dimenzije in embalaža: Bottle: Width 68 mm x Depth 68 mm X Height 305 mm
Label: Width 50 mm x Height 140 mm
Oznake: Syrup, Drink, Romance, Lovely, Colorful, Cafe, Party, Illustrations, Modern, Label,
Proizvodna tehnologija: The labels are printed on matte adhesive back labels with narrow web Flexo machine. The material is paper. Each one is printed in 6 to 8 colors. The bottle is made from glass with a ROPP cap.
Oblikovalski izziv: The most challenging aspect of this design activity was managing the complexity of 30 distinct flavors while ensuring they formed a cohesive visual identity. The challenge was to create diverse color spaces that were visually harmonious.
labels are small and narrow so it made the design harder and had to use the less words and use objects to show their tastes.
Raziskave: It took a two-week exploratory research. Analyzing trends syrup design in the world, They identified a market gap for innovative designs, particularly in Cubism with flat colors. This discovery inspired a visually striking and functional packaging style, enhancing brand differentiation. There were 3 methods: shrink, full wrap label and half label before designing the bottle and decided to use half labelling.
Inspiracija: The design of the bottle and the labels is inspired by the name of the brand Romance, because of meaning of the name the bottle has feminine curves and labels are designed with women in each taste. Because this product is from India, it is used an Indian modern woman face to show a Romatic situation.
Trajanje projekta: The project started in July 2024 in Tehran finished in September 2024 in Tehran
Potek delovanja: The bottle shape is narrow and tall to make it easy to use and to catch it with one hand. The ROPP cap make it suitable to pour slowly the liquid.
Patenti: Copyrights belongs to Romance syrups owner
Zasluge za slike: Illustrator: Mohammadreza Eslamparast
Industrial Designer: Kourosh Khanmohamadi
Assistant: Soodabeh Zomorodi, Samyar Eslamparast