Moutai Prince Embalaža za steklenico žgane pijače – avtor Chengdu Wanjiazu Technology Co., Ltd

Delo Moutai Prince Embalaža za steklenico žgane pijače avtorja Chengdu Wanjiazu Technology Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2025 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2025

Moutai Prince Embalaža za steklenico žgane pijače

avtor/ica: Chengdu Wanjiazu Technology Co., Ltd

Naročnik: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #169050

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Moutai Prince Embalaža za steklenico žgane pijače

Moutai Prince je oblikovanje embalaže za 500 ml steklenico kitajskih žganih pijač. Spodnji del steklenice povzema svojo ukrivljeno obliko po sezamovem stroku, zgornji del pa posnema cvetoči sezamov cvet. Zamašek v obliki črke T združuje motive sezamovih cvetnih listov z ilustracijo petih žerjavov. Zamašek je izdelan s kovinskim reliefnim tiskom, ki ustvarja podrobno tridimenzionalno teksturo. Spodnji del je obdelan z žametno teksturo, ki je prijetna za držanje. Barvna shema uporablja eleganten omakast odtenek z bronastimi in pozlačenimi zlatimi toni. Diagonalna etiketa na ozadju vijolične barve glicinije je uokvirjena z zlatimi vzorci pšeničnih klasov.

Priznanje

O nagradi Zlata nagrada A' Design Award

Moutai Prince Embalaža za steklenico žgane pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Moutai Prince Embalaža za steklenico žgane pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Moutai Prince Embalaža za steklenico žgane pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimenzije in embalaža: A bottle contains 500ml
Oznake: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Proizvodna tehnologija: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Oblikovalski izziv: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Raziskave: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspiracija: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Trajanje projekta: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Potek delovanja: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Člani ekipe: General Manager and Design Director: Jingan Jia