Coffee Wave Vrečka za kavo – avtor ABC Design Communication

Delo Coffee Wave Vrečka za kavo avtorja ABC Design Communication je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Coffee Wave Vrečka za kavo

avtor/ica: ABC Design Communication

Naročnik: Kyma Coffee Grinder’s

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #168188

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Barve

Dizajn

O dizajnu Coffee Wave Vrečka za kavo

Embalaža za filter kavo Coffee Wave predstavlja dizajn, ki pritegne pogled, še posebej med mlajšim občinstvom. Pod vplivom nadrealistične estetike združuje črno-bele elemente z drznimi tehnikami barvnega blokiranja ter tako ustvari izrazito vizualno kompozicijo. Kombinacija kontrasta in živahnih detajlov embalaži daje dinamičen videz, zaradi česar je vizualno bolj privlačna. Ta oblikovalski pristop si prizadeva vzpostaviti povezavo s potrošniki in jih vabi k raziskovanju blagovne znamke ter njene identitete.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Coffee Wave Vrečka za kavo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Coffee Wave Vrečka za kavo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Coffee Wave Vrečka za kavo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimenzije in embalaža: Width 98mm x Depth 60mm x Height 180mm
Oznake: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Proizvodna tehnologija: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Oblikovalski izziv: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Raziskave: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiracija: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Trajanje projekta: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Potek delovanja: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Člani ekipe: Kornilios Nikolaidis, Andromachi Kakava