Flutter Embalaža za cvetje – avtor Morvarid Hashemi

Delo Flutter Embalaža za cvetje avtorja Morvarid Hashemi je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Flutter Embalaža za cvetje

avtor/ica: Morvarid Hashemi

Naročnik: My Way Design Company

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #167677

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Flutter Embalaža za cvetje

Flutter si prizadeva zmanjšati uporabo okoljsko neprijaznih izdelkov, kot so plastične folije, v industriji pakiranja cvetja. Ta ergonomski izdelek olajša prenašanje cvetja in zmanjšuje težo šopka. Bionska zasnova, navdihnjena z metuljevimi krili, zagotavlja, da lahko gledalec, ki gleda od spredaj med prenašanjem cvetja, vidi cvetje razpostavljeno nad krili, kar ustvarja konceptualno-fantazijski model. Metulj sam, kot simbol svobode, je prav tako viden v zasnovi te embalaže.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Flutter Embalaža za cvetje je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Flutter Embalaža za cvetje se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Flutter Embalaža za cvetje sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The modern flower packaging design aims to reduce the use of environmentally unfriendly products (such as plastic sheets) in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The design of the product, as part of bionic design, is inspired by butterfly wings, which is evident from the appearance. The letters "m" and "w" (the logo of My Way Design group) are used to shape the butterfly wings.
Dimenzije in embalaža: The product is available in two sizes: 760 mm x 580 mm, with a 25 mm height difference between the two wings, and an 85 mm diameter hand hole. The smaller size is 100 mm smaller than the original design, except for the hand hole. The special design of the product and the use of 180-gram organic Kraft paper made in Iran reduce the likelihood of the bag tearing and prevent creasing.
Oznake: Biodegradable, Bionic design, Flower Hanger, Flower Packaging, Conceptual-fantasy model Bag,
Proizvodna tehnologija: For product personalization, holes are provided on the edges of the product for ribbon threading. Ribbons are used to wrap the packaging and bring the two sides (wings) closer together. By allowing the buyer to choose the color and type of ribbon, product variety improves, and the buyer's choice is involved in selecting the color.
The design of the top curves, allows for the user's flowers to be visible. A hole at the top of the wings is designed for carrying the bouquet, giving the impression of holding a butterfly and highlighting the product's creative and fantasy design.
After several rounds of sampling the initial design, the final die cut began in production with the purchase of Kraft paper.
Oblikovalski izziv: The main challenge was not laminating the paper. Paper lamination in the inner layer of the product is a common practice to increase durability and prevent the flower packaging from getting wet. However, this material was not used in this design due to the non-biodegradable nature of plastic lamination. Instead, with the special design and increased thickness of the cardboard, the likelihood of the product tearing is reduced. To prevent the cardboard from getting wet when wrapping the flower stems, tying them with twine is recommended.
Raziskave: Field research was done in flower shops and the Iranian paper market to examine models for bags and the limited flower hanger products made from various materials. There was also, examination of existing designs on various websites, including Pinterest.
Inspiracija: The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.
Trajanje projekta: The use of biodegradable paper laminate in the interior of the product enhances its functionality and durability in the industry.
Potek delovanja: Before wrapping the flowers, the top part of the hanger should be placed on the table with the "m" on the left and the "w" on the right side of the product. The bouquet is wrapped and can optionally be either closed or glued to the inside of the bag. In the section for sealing the flower package, the user's involvement in selecting the ribbon adds a personalized touch to the package. The flower packaging bag is offered in two sizes for small and large bouquets and can ultimately be hung or worn on the wrist to display the butterfly concept through the holes by the user.
Zasluge za slike: Image #1: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #2: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #3: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #4: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #5: Photographer Hossein Karimzadeh, Flutter, 2025.