Grandpa Gui Embalaža za čaj – avtor Jinxin Liu

Delo Grandpa Gui Embalaža za čaj avtorja Jinxin Liu je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Grandpa Gui Embalaža za čaj

avtor/ica: Jinxin Liu

Naročnik: Grandpa Gui

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

12,689

Potrjeni dobitnik nagrade

Preverite status nagrade za #166449

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Grandpa Gui Embalaža za čaj

Dedek Gui je oblikovanje embalaže za čaj, ustvarjeno za znamko zeliščnih čajev. Embalaža je izdelana iz mat posebnega papirja, potiskana s Pantone barvami in dodelana z reliefnim tiskom. Na površini so prikazane ilustracije zelišč in cvetlic, ki jih čaj vsebuje. Svetla barvna paleta odraža lahkoten značaj izdelka. Struktura izboljšuje tradicionalno "airplane" škatlo in je združena s tradicionalno kitajsko obliko ovijanja. Način ovijanja ohranja nizke stroške proizvodnje in embalaži daje prepoznaven videz.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Grandpa Gui Embalaža za čaj je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Grandpa Gui Embalaža za čaj se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Grandpa Gui Embalaža za čaj sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimenzije in embalaža: Width 270 mm x Depth 100 mm x Height 95 mm
Oznake: Packaging, Tea, Chinese Culture, Women, Herbs
Proizvodna tehnologija: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Oblikovalski izziv: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Raziskave: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiracija: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Trajanje projekta: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Potek delovanja: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Člani ekipe: Designer: Jinxin Liu
Zasluge za slike: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu