128 Bpm Embalaža za gin – avtor Ximena Ureta

Delo 128 Bpm Embalaža za gin avtorja Ximena Ureta je izjemno cenjeni dobitnik prestižne nagrade 2025 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2025

128 Bpm Embalaža za gin

avtor/ica: Ximena Ureta

Naročnik: Contraseña Magazine

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #165216

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Barve

Dizajn

O dizajnu 128 Bpm Embalaža za gin

128 Bpm je oblikovanje embalaže in etikete za steklenico gina. Ime se nanaša na glasbeni tempo 128 udarcev na minuto, ritem, ki je povezan z utripom srečnega srca. Koncept temelji na bluesu, glasbeni zvrsti, ki je oblikovala številne kasnejše sloge. Ptice predstavljajo potovanje glasbe skozi zgodovino in hkrati nabirajo rastlinske sestavine, ki se uporabljajo v ginu. Krila simbolizirajo ustvarjalno svobodo. Sprednja in zadnja etiketa sta natisnjeni na samolepilnem bombažnem papirju z mat, žametnim zaključkom. Oblikovanje dopolnjujejo zlata folija, lak, reliefni tisk in vtisnjen relief.

Priznanje

O nagradi Zlata nagrada A' Design Award

128 Bpm Embalaža za gin je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od 128 Bpm Embalaža za gin se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. 128 Bpm Embalaža za gin ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Dimenzije in embalaža: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Oznake: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Proizvodna tehnologija: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Oblikovalski izziv: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Raziskave: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inspiracija: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Trajanje projekta: 128 Bpm was launched in Chile on September 4, 2024.
Potek delovanja: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Člani ekipe: Art Direction and Design: Ximena Ureta
Zasluge za slike: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.