Colorful Zhangzhou Embalaža blagovne znamke – avtor Yangchao Wu

Delo Colorful Zhangzhou Embalaža blagovne znamke avtorja Yangchao Wu je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

Colorful Zhangzhou Embalaža blagovne znamke

avtor/ica: Yangchao Wu

Naročnik: Yangchao Wu

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

24,550

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Preverite status nagrade za #164285

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Colorful Zhangzhou Embalaža blagovne znamke

Colorful Zhangzhou je sistem embalaže in celostne podobe, ustvarjen za mestno blagovno znamko. Oblikovanje zajema sistem vizualne identitete, darilno embalažo, fizični doživljajski prostor in spletno platformo za življenjske storitve. Kot glavni temi sta uporabljeni rdeča barva in cvet narcise, ki črpata iz lokalne zgodovine, običajev in arhitekturnih vzorcev. Za izdelke, kot so lunini kolački, čaj in spominki, so razvite ločene teme. Vsaka škatla meri 260 mm v širino, 260 mm v globino in 140 mm v višino. Inovativne strukture embalaže izboljšujejo zaščito med prevozom, uporabljeni pa so trajnostni materiali.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Colorful Zhangzhou Embalaža blagovne znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Colorful Zhangzhou Embalaža blagovne znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Colorful Zhangzhou Embalaža blagovne znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimenzije in embalaža: Width 260 mm x Depth 260 mm x Height 140 mm
Oznake: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Proizvodna tehnologija: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Oblikovalski izziv: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Raziskave: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiracija: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Trajanje projekta: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Potek delovanja: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Člani ekipe: Chief Designer: Yangchao Wu
Zasluge za slike: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.