Graceful Ode Embalaža za žgane pijače – avtor Chengdu Stone Design Co., Ltd

Delo Graceful Ode Embalaža za žgane pijače avtorja Chengdu Stone Design Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

Graceful Ode Embalaža za žgane pijače

avtor/ica: Chengdu Stone Design Co., Ltd

Naročnik: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

26,330

Potrjeni dobitnik nagrade

Preverite status nagrade za #164157

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Graceful Ode Embalaža za žgane pijače

Graceful Ode je serija embalaže za žgane pijače, ki jo navdihujeta kitajska poezija in kaligrafija. Tri teme so poimenovane po feng, ya in song, treh klasifikacijah kitajske poezije. Vsaka steklenica nosi svojo kitajsko pismenko v tridimenzionalni obliki, dopolnjeno z vodoravnimi teksturami, ki spominjajo na kaligrafijo na riževem papirju in dodajajo taktilno globino. Zamašek je oblikovan po vzoru valovitih gričev, z nazobčanostjo na vrhu. Barva določa ton vsake teme: gradientna turkizno zelena, topla bež in temno rumena. Serija je primerna za družinska srečanja, poslovne bankete in slovesna praznovanja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Graceful Ode Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Graceful Ode Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Graceful Ode Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Dimenzije in embalaža: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Oznake: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Proizvodna tehnologija: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Oblikovalski izziv: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Raziskave: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspiracija: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Trajanje projekta: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Potek delovanja: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Člani ekipe: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou