Ken14 Embalaža za pivo – avtor China Resources Snow Breweries

Delo Ken14 Embalaža za pivo avtorja China Resources Snow Breweries je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

Ken14 Embalaža za pivo

avtor/ica: China Resources Snow Breweries

Naročnik: China Resources Snow Breweries

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #163372

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Barve

Dizajn

O dizajnu Ken14 Embalaža za pivo

Ken 14 je embalaža, ustvarjena za pivo iz domačega ječmena. Oblikovanje abstrahira naravno podobo ječmenovih polj v Hulunbuirju, pri čemer bela, zelena in zlata barva spominjajo na rast ječmena od sadike do zrelosti. Postavitev in besedilo sledita slogu starih kitajskih časopisov, kar omogoča lahko branje. Materiali vključujejo biološko osnovano alternativo usnju iz izrabljenega slada, netkano tkanino, kraft papirnato vrečko, primerno za recikliranje, in biorazgradljivo papirnato škatlo, izbrane z namenom podpore varovanju okolja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Ken14 Embalaža za pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Ken14 Embalaža za pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Ken14 Embalaža za pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimenzije in embalaža: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Oznake: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Proizvodna tehnologija: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Oblikovalski izziv: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Raziskave: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspiracija: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Trajanje projekta: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Potek delovanja: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Člani ekipe: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu