Judinstrom Beer Embalaža za pivo – avtor Olha Takhtarova

Delo Judinstrom Beer Embalaža za pivo avtorja Olha Takhtarova je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Judinstrom Beer Embalaža za pivo

avtor/ica: Olha Takhtarova

Naročnik: SOTB and D

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

17,322

Potrjeni dobitnik nagrade

Preverite status nagrade za #160960

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Judinstrom Beer Embalaža za pivo

Pivo Judinstrom je embalažna zasnova, ustvarjena za obrtniško pivovarno v Montrealu v Kanadi. Embalaža uporablja standardno aluminijasto pločevinko s prostornino 473 ml, na kateri je etiketa velikosti 5 krat 8 palcev, natisnjena s fleksografsko tehniko tiska. Skandinavski motivi so predstavljeni v sodobni interpretaciji skozi ploske grafične illustracije in pisavo z ravnimi linijami in koti. Barvna paleta združuje temno modro, odtenke sive in belo. Minimalistična postavitev ohranja berljivost imena znamke, vrste piva in vsebnosti alkohola, medtem ko skupno vizualno jedro omogoča dodajanje novih vrst piva v ponudbo.

Priznanje

O nagradi Železna nagrada A' Design Award

Judinstrom Beer Embalaža za pivo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Judinstrom Beer Embalaža za pivo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Judinstrom Beer Embalaža za pivo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimenzije in embalaža: Label size 5 x 8 inches.
Oznake: Beer Packaging, Scandinavian design, Label, Craft brewery
Proizvodna tehnologija: Standard aluminum can 473 ml, Flexography.
Oblikovalski izziv: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Raziskave: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiracija: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Trajanje projekta: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Potek delovanja: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.