Inheritance Embalaža za žgane pijače – avtor Easyou Design

Delo Inheritance Embalaža za žgane pijače avtorja Easyou Design je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2024

Inheritance Embalaža za žgane pijače

avtor/ica: Easyou Design

Naročnik: Easyou brand design

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

31,460

Potrjeni dobitnik nagrade

Preverite status nagrade za #158092

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Inheritance Embalaža za žgane pijače

Inheritance je oblikovanje embalaže za kitajsko žgano pijačo. Steklenica ima minimalistično obliko, ki združuje zaobljene robove s kvadratno osnovo in tako odraža tradicionalno predstavo, da je nebo okroglo, zemlja pa kvadratna. Pokrovček steklenice je oblikovan po vzoru klobuka Su Dongpoja ter omogoča enostaven oprijem in odpiranje. Šest ilustracij pripoveduje zgodbe družine Treh Sujev in vrednote, povezane z njo. Zunanja škatla je izdelana iz vrhunske lepenke z reliefnim tiskom in UV-premazom. Oblikovanje želi potrošnikom predstaviti kitajsko kulturno dediščino.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Inheritance Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Inheritance Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Inheritance Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Dimenzije in embalaža: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Oznake: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Proizvodna tehnologija: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Oblikovalski izziv: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Raziskave: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspiracija: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Trajanje projekta: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Potek delovanja: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Člani ekipe: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel