Beijing Wangfujing Xiyue Notranjost nakupovalnega središča – avtor Xia Gushuyu Commercial Space Design

Delo Beijing Wangfujing Xiyue Notranjost nakupovalnega središča avtorja Xia Gushuyu Commercial Space Design je izjemno cenjeni dobitnik prestižne nagrade 2024 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ZlataInterier· 2024

Beijing Wangfujing Xiyue Notranjost nakupovalnega središča

avtor/ica: Xia Gushuyu Commercial Space Design

Naročnik: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Interier

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Dizajn

O dizajnu Beijing Wangfujing Xiyue Notranjost nakupovalnega središča

Beijing Wangfujing Xiyue je notranjost nakupovalnega središča, ki obsega 19.800 kvadratnih metrov v osrednjem delu Pekinga. Zasnova združuje tradicionalno kitajsko arhitekturo s futurističnimi elementi. Navzgor zavihani napušči, strešne grebenske zveri, konzolni nosilci dougong in kasetirani stropi caisson oblikujejo ogrodje, medtem ko kovinske zlitine zagotavljajo trdnost in vzdržljivost. Tri tematske točke, Yuanshi Kou, Sundial Square in Qiankun Fang, zaznamujejo atrije. Prva kletna etaža je namenjena gostinstvu, druga pa maloprodaji. Barvna temperatura in svetlost osvetlitve sta nadzorovani, da ustvarjata raznolika vzdušja.

Priznanje

O nagradi Zlata nagrada A' Design Award

Beijing Wangfujing Xiyue Notranjost nakupovalnega središča je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Beijing Wangfujing Xiyue Notranjost nakupovalnega središča se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Beijing Wangfujing Xiyue Notranjost nakupovalnega središča ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimenzije in embalaža: It covers an area of 19,800 square meters.
Oznake: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Proizvodna tehnologija: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Oblikovalski izziv: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Raziskave: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiracija: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Trajanje projekta: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Potek delovanja: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Člani ekipe: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi