Challenger Embalaža za alkoholne pijače – avtor Yao Wu

Delo Challenger Embalaža za alkoholne pijače avtorja Yao Wu je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2024

Challenger Embalaža za alkoholne pijače

avtor/ica: Yao Wu

Naročnik: Beijing Wuyao Cultural and Creative Co. Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #155598

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Barve

Dizajn

O dizajnu Challenger Embalaža za alkoholne pijače

Challenger je oblikovanje embalaže za par steklenic žganih pijač. Zasnova črpa navdih iz dveh klasičnih kitajskih mitoloških zgodb, Nezha v Zmajevi palači in Wukong v Nebeški palači, ter izraža duh drznosti in pripravljenosti na izzive. Steklenici sta oranžne in modre barve ter nosita tematske ilustracije. Škatla je temno modra z zlatimi robovi, na sprednji strani pa so z reliefnim tiskom in zlatim vročim tiskom natisnjeni elementi, ki predstavljajo Wukonga in Nezho. Škatla se odpre kot dvokrilna vrata pod poševnim kotom 60 stopinj in nato stoji pokonci na ravni površini.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Challenger Embalaža za alkoholne pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Challenger Embalaža za alkoholne pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Challenger Embalaža za alkoholne pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Dimenzije in embalaža: Packaging box 30cm*12cm*22cm.
Oznake: Challenger, Package design, Chinese Mythology, Chinese spirits
Proizvodna tehnologija: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Oblikovalski izziv: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Raziskave: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Inspiracija: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Trajanje projekta: The project began in May 2022 in Beijing and was completed in July 2022.
Potek delovanja: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Člani ekipe: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao