The Drum of Heaven and Earth Embalaža za žgane pijače – avtor Hai Zhu

Delo The Drum of Heaven and Earth Embalaža za žgane pijače avtorja Hai Zhu je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

The Drum of Heaven and Earth Embalaža za žgane pijače

avtor/ica: Hai Zhu

Naročnik: Shanxi Fenyangwang Wine Industry Co., Ltd.

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #154724

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Barve

Dizajn

O dizajnu The Drum of Heaven and Earth Embalaža za žgane pijače

Bariva za nebo in zemljo je oblikovanje vrčaste embalaže za 25-kilogramski kitajski žgani napitek bajdžu. Oblika spominja na starodavni vojaški boben, navdihnjen po bobnih generala Guo Ziyija iz dinastije Tang. Reliefni zmaji in piksuiji, srečo prinašajoče zveri kitajskega izročila, se prepletajo s kaligrafijo v tridimenzionalnem reliefu, ki ga je mogoče začutiti na dotik. Pozlata in vtiskovanje površini dajeta bogato teksturo. Bobnarski palici na obeh straneh lahko služita kot posodi, tako da je žgano pijačo mogoče deliti. Embalaža meri 565 x 209 x 742 mm.

Priznanje

O nagradi Železna nagrada A' Design Award

The Drum of Heaven and Earth Embalaža za žgane pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od The Drum of Heaven and Earth Embalaža za žgane pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si The Drum of Heaven and Earth Embalaža za žgane pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimenzije in embalaža: product dimensions, 565 mm x 209 mm x 742 mm
Oznake: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Proizvodna tehnologija: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Oblikovalski izziv: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Raziskave: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiracija: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Trajanje projekta: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Potek delovanja: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Člani ekipe: Hai Zhu