Smoothies Blagovna znamka živil – avtor Andromachi Kakava

Delo Smoothies Blagovna znamka živil avtorja Andromachi Kakava je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Smoothies Blagovna znamka živil

avtor/ica: Andromachi Kakava

Naročnik: ABC Design Communication

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #152745

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Barve

Dizajn

O dizajnu Smoothies Blagovna znamka živil

V svetu, ki je neprestano v gibanju in kjer čas pritiska, Jean Paul Lab smoothiji odgovarjajo s kolesarjenjem v šestopakovanjih, polnih veselja in odličnih okusov. Kolesarji postanejo simbol svobode. V vseh letnih časih se premikajo nekonvencionalno in pogumno, odkrivajo poti, ki njihova življenja napolnjujejo z užitkom, tako kot okus, skrit v smoothijih. Čas je, da se prepustimo in odpotujemo v čarobni svet okusov Jean Paul Lab po poteh užitka.

Priznanje

O nagradi Železna nagrada A' Design Award

Smoothies Blagovna znamka živil je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Smoothies Blagovna znamka živil se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Smoothies Blagovna znamka živil zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimenzije in embalaža: Label: Width 110mm x Height 160mm
Oznake: smoothies, jean paul lab, vintage, packaging
Proizvodna tehnologija: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Oblikovalski izziv: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Raziskave: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiracija: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Trajanje projekta: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Potek delovanja: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Člani ekipe: George Ziakas
Costas Lakis