Shede Spirit Oriental Wisdom Embalaža za žgane pijače – avtor Songbai Wang, Yao Wu and Xuan’ang Pu

Delo Shede Spirit Oriental Wisdom Embalaža za žgane pijače avtorja Songbai Wang, Yao Wu and Xuan’ang Pu je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2024

Shede Spirit Oriental Wisdom Embalaža za žgane pijače

avtor/ica: Songbai Wang, Yao Wu and Xuan’ang Pu

Naročnik: Shede Spirits Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

44,351

Potrjeni dobitnik nagrade

Preverite status nagrade za #152685

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Shede Spirit Oriental Wisdom Embalaža za žgane pijače

Shede Spirit Oriental Wisdom je darilna škatla, ustvarjena za kitajski izdelek žganih pijač. Oblikovanje povezuje blagovno znamko z igro Weiqi, namizno igro, znano tudi kot Go. Steklenice žganih pijač so oblikovane kot črni in beli kamni Weiqi, zaobljene oblike pa so udobne za držanje. Ob odprtju škatle se razkrije klasična partija Weiqi, prikazana v grafični obliki. Priloženi sta skodelici za kamne Weiqi in igralna plošča Weiqi, tako da je mogoče igro igrati ob uživanju žganih pijač. Škatla je izdelana iz valovitega kartona iz kraft papirja, da se omeji količina odpadnega materiala.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Shede Spirit Oriental Wisdom Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Shede Spirit Oriental Wisdom Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Shede Spirit Oriental Wisdom Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimenzije in embalaža: 312mm*312mm*142mm
Oznake: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Proizvodna tehnologija: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Oblikovalski izziv: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Raziskave: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiracija: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Trajanje projekta: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Potek delovanja: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Člani ekipe: Songbai Wang,
Yao Wu,
Xuan’ang Pu