Kahisu Embalaža japonskega napitka z kisom – avtor Shinji Arashigawa

Delo Kahisu Embalaža japonskega napitka z kisom avtorja Shinji Arashigawa je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Kahisu Embalaža japonskega napitka z kisom

avtor/ica: Shinji Arashigawa

Naročnik: Applied Kansei Center

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

13,923

Potrjeni dobitnik nagrade

Preverite status nagrade za #150594

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Kahisu Embalaža japonskega napitka z kisom

Kahisu je japonski napitek z kisom z etičnim sporočilom, ki je prvi v Japonski. Izdelan je iz lupin grenkih pomaranč, ki so jih prej zavrgali po iztisnjenem soku. Oblikovalski koncept je Umetniško oblikovanje za etično izbiro. Za izražanje dveh novih okusov, ki združujejo kislost, sadnо sladkost in grenkobo lupin grenkih pomaranč, ter posebnega trenutka njihovega pitja, je uporabljena steklenica v stilu šampanjca, ki preplete svetovni nazor dveh velikih umetnikov, Gauguina (Blend G) in Moneta (Blend M). Darilna škatla uporablja minimalno količino kartona, da lepo drži dve steklenici.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Kahisu Embalaža japonskega napitka z kisom je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Kahisu Embalaža japonskega napitka z kisom se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Kahisu Embalaža japonskega napitka z kisom sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimenzije in embalaža: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Oznake: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Proizvodna tehnologija: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Oblikovalski izziv: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Raziskave: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiracija: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Trajanje projekta: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Potek delovanja: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Člani ekipe: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa