Chilled Milk Karton – avtor Kazuo Fukushima and Haruka Takeuchi

Delo Chilled Milk Karton avtorja Kazuo Fukushima and Haruka Takeuchi je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2023

Chilled Milk Karton

avtor/ica: Kazuo Fukushima and Haruka Takeuchi

Naročnik: Meiji China Investment Co.,Ltd.

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Chilled Milk Karton

Okusno sveže mleko lahko dajo le krave, vzrejene v dobrem okolju. In krave imajo prost dostop do mešanih obrokov, ki vsebujejo dobro uravnotežena hranila. Navdih so visokokakovostne krave tega izdelka. Visoka kakovost se izraža v zlatem tisku, ročno narisane ilustracije pa izražajo okusnost narave. Poleg tega trava v ustih krave izraža dobro okolje za razmnoževanje. Znak zlate krave je simbol tega izdelka. In je primeren za kitajski trg.

Priznanje

O nagradi Železna nagrada A' Design Award

Chilled Milk Karton je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Chilled Milk Karton se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Chilled Milk Karton zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimenzije in embalaža: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Oznake: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Proizvodna tehnologija: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Oblikovalski izziv: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Raziskave: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspiracija: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Trajanje projekta: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Potek delovanja: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Člani ekipe: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Zasluge za slike: Photographer: Zhu Jie