Yunnan Baiyao Embalaža za zobno pasto – avtor Tiger Pan

Delo Yunnan Baiyao Embalaža za zobno pasto avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Yunnan Baiyao Embalaža za zobno pasto

avtor/ica: Tiger Pan

Naročnik: Yunnanbaiyaogroup Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

20,758

Potrjeni dobitnik nagrade

Preverite status nagrade za #145832

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Yunnan Baiyao Embalaža za zobno pasto

Yunnan Baiyao je oblikovanje embalaže za linijo otroških zobnih past. Znak blagovne znamke je oblaček z obrazom otroka, navdihnjen po imenu blagovne znamke, kjer "yun" pomeni oblak. Lik se pojavlja z različnimi obrazno mimiko, ki nakazuje različne starosti. Ilustracije so narisane v slogu otroških risb, da bi na polici pritegnile pozornost mater. Škatle so primerne tako za vodoravno kot navpično postavitev na polici, škatle z jagodami pa se združijo v večjo podobo jagode. Embalaža je izdelana iz PLA, ki razpade v dveh do desetih mesecih.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Yunnan Baiyao Embalaža za zobno pasto je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Yunnan Baiyao Embalaža za zobno pasto se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Yunnan Baiyao Embalaža za zobno pasto sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimenzije in embalaža: Width 46mm x Depth 39mm x Height 159mm
Oznake: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Proizvodna tehnologija: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Oblikovalski izziv: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Raziskave: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiracija: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Trajanje projekta: The project lasts 2 months, designed in Shenzhen
Potek delovanja: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Člani ekipe: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Zasluge za slike: Tiger Pan