Dedao Focus7 Bralnik e-knjig – avtor William Volcoff and Yawei Zhang

Delo Dedao Focus7 Bralnik e-knjig avtorja William Volcoff and Yawei Zhang je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje digitalnih in elektronskih naprav.

BronastaZabavna elektronika· 2023

Dedao Focus7 Bralnik e-knjig

avtor/ica: William Volcoff and Yawei Zhang

Naročnik: Dedao (Tianjin) Culture & Communication Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Zabavna elektronika

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Dizajn

O dizajnu Dedao Focus7 Bralnik e-knjig

Dedao Focus7 je bralnik e-knjig, ustvarjen za bralce, ki cenijo občutek tiskane knjige. Ohišje je izdelano iz aluminijeve zlitine, oblikovane s CNC obdelavo, eloksirana površina pa je odporna proti zdrsu, obrabi in koroziji. Oblika spominja na zavihano stran, znano kretnjo, uporabljeno za začasno prekinitev branja. 7-palčni zaslon E Ink ima protiodsevno steklo in premaz, odporen proti prstnim odtisom. Teža 210 gramov je blizu teži žepne knjige, uravnotežena konstrukcija pa zmanjšuje obremenitev zapestja. Embalaža je brez tiskarskega črnila, brez plastike in izdelana iz razgradljive celuloze.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Dedao Focus7 Bralnik e-knjig je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Dedao Focus7 Bralnik e-knjig se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Dedao Focus7 Bralnik e-knjig sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Dimenzije in embalaža: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Oznake: ereader, tablet, book, eInk, CNC, aluminium,
Proizvodna tehnologija: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Oblikovalski izziv: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Raziskave: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiracija: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Trajanje projekta: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Potek delovanja: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patenti: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Člani ekipe: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao