Taichung Public Library Identiteta Blagovne Znamke – avtor Yichun Lin

Delo Taichung Public Library Identiteta Blagovne Znamke avtorja Yichun Lin je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2023

Taichung Public Library Identiteta Blagovne Znamke

avtor/ica: Yichun Lin

Naročnik: Yichun Lin Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #145496

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Dizajn

O dizajnu Taichung Public Library Identiteta Blagovne Znamke

Kot prva stavba v Tajvanu, ki združuje umetnostni muzej in knjižnico, se oblikovanje sistema blagovne znamke javne knjižnice Taichung osredotoča na zlitje narave in civilizacije. Filozofija oblikovanja poudarja brezhibno integracijo sodobne arhitekture z naravnimi elementi in želi vzbuditi občutek svežine in radovednosti. Sistem blagovne znamke skrbi za vzdušje, ki spodbuja obiskovalce, da se poglobijo v raznolika kulturna doživetja, ki jih ponuja knjižnica, in uživajo v ravnovesju med sodobno civilizacijo in tišino gozda.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Taichung Public Library Identiteta Blagovne Znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Taichung Public Library Identiteta Blagovne Znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Taichung Public Library Identiteta Blagovne Znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Dimenzije in embalaža: Minimum size of logo: 35mm x 6.5mm
Oznake: Visual Identity, Logo, Branding, Graphics, Printed Matter
Proizvodna tehnologija: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Oblikovalski izziv: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Raziskave: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Inspiracija: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Trajanje projekta: December 2020 to January 2021, Taiwan
Potek delovanja: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Člani ekipe: Art Director: Yichun Lin
Zasluge za slike: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017