Huanghelou Embalaža Za Pivo – avtor Jin Zhang

Delo Huanghelou Embalaža Za Pivo avtorja Jin Zhang je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Huanghelou Embalaža Za Pivo

avtor/ica: Jin Zhang

Naročnik: Huanghelou

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

15,633

Potrjeni dobitnik nagrade

Preverite status nagrade za #144959

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Huanghelou Embalaža Za Pivo

Stolp rumenega žerjava je najbolj znana znamenita stavba v Wuhanu na Kitajskem. Ta serija piv je pločevink mestne podobe, ki jih je lansiral Yellow Crane Tower. Wuhan priporočajo vsem prek piva, dnevnega potrošniškega izdelka. In z uporabo zelene, ki predstavlja vitalnost in zdravje, ter skrivnostne vijolične barve, ki prikazuje blaginjo mesta od dneva do večera. Pri izboru elementov je oblikovalec za opis iskal najbolj reprezentativne elemente v različnih delih mesta in dodajal karakterne prizore, da bi celotno življenje poživilo in približalo potrošnikom.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Huanghelou Embalaža Za Pivo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Huanghelou Embalaža Za Pivo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Huanghelou Embalaža Za Pivo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimenzije in embalaža: Width 65mm x Depth 65mm x Height 115mm
Oznake: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Proizvodna tehnologija: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Oblikovalski izziv: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Raziskave: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiracija: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Trajanje projekta: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Potek delovanja: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patenti: The intellectual property/patents/copyrights belongs to Yellow Crane Tower